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🤓 How to navigate fulfillment nightmares!
Fulfillment is one of those big, scary words that every creator fears thinking about.
But it doesn’t have to be!
Andrew chats with Konstantinos from Hive Interactive about Fulfillment Nightmares and how to avoid them!
4 Variables to Crowdfunding Success!
Every successful crowdfunding campaign looks different, but the path to get there is surprisingly consistent.
Whether you’re launching your first project or your tenth, four factors influence your potential results more than almost anything else; an engaged email list, a proven launch plan, a product worth talking about, and the right partners.
Improve these areas before launch, and you’ll dramatically increase your chances of funding quickly and exceeding your goal.
1. An Engaged Email list
The greatest asset you can build before launch is an engaged email list.
Email subscribers consistently convert at far higher rates than social media followers because they’ve already expressed interest in your project.
Make your goal quality over quantity as thousands of engaged subscribers who regularly open your emails will outperform a larger list of inactive contacts.
Ask yourself:
• Are people opening my emails?
• Are they clicking through?
• Are they excited to hear from me?
If not, improve engagement before spending more money growing your audience.
Recommended resource:
• Crowdfunding Nerds podcast episodes on email marketing
2. A Proven Launch Plan
Successful crowdfunding campaigns are built months before launch. Audience growth,
campaign optimization, community engagement, advertising, launch-day, and mid-campaign planning should all work together to create maximum momentum.
The right activities, performed at the right time, dramatically increase your chances of success.
Recommended resource:
• Crowdfunding Nerds Kickstarter launch playlist
3. A Product Worth Talking About
No amount of marketing can permanently overcome an unpolished product.
Blind play-testing, clear messaging, strong rulebooks, compelling artwork, and professional presentation all increase backer confidence.
The better your product communicates its value, the more effectively every marketing dollar works.
4. The Right Partners
Launching a successful campaign requires expertise in manufacturing, logistics, graphic design, photography, video production, advertising, email marketing, and community management.
Few creators excel at all of these disciplines.
Experienced partners help you avoid costly mistakes while allowing you to focus on creating a fantastic product.
The engaged email list comes up in almost every successful campaign story, and it’s the one creators most often leave until the month before launch. Pairing it with fulfillment planning makes sense too: the backers you win with a good launch are the same ones you lose with a messy delivery. Useful chat with Konstantinos.